One of the most preferred platforms by advertisers in the field of digital marketing is Facebook. For this reason, Facebook has developed its Facebook Ads Manager panel in order to offer a more professional environment to its customers in advertising. You will learn more about how to use Facebook Ads Manager in this article.
Ads Manager allows all marketing activities to be developed both within the company and to work in integration with external partners. When you join the Ads Manager panel, your colleagues cannot see your personal profiles unless you confirm your friend requests. Your colleagues can only see your name, business e-mail address, the pages you have accessed and the lists of your advertising accounts when you first enter the Business Manager. Moreover, every company, whether small or large, can easily use the application.
What are the Facebook Ads Manager ?
First of all, we can say that you will reach all advertising statistics much faster and in detail. Moreover, you can manage your employees for your advertising campaigns and give directions through the system. Being able to instantly see all your pages and review their analysis allows you to save much more time. Being able to see the data without time limit also makes it easier for you to view and compare historical statistics. You can easily review your Facebook ad accounts, payments, projects, products and target audiences through the system. You can also integrate advertising campaigns carried out through Instagram accounts into this panel and receive advertising services over the same area. Apart from all these, you can start using Business Manager in your businesses as it will be much easier to grow and keep your business safe. Considering that Ads Manager works in integration with Facebook, you can see one of the biggest advantages of using this panel; Since users use their real identities on Facebook, your business can safely reach customers by using these demographic features. For example, a game company can reach customers who make frequent in-app purchases, or a cosmetics company can reach many more customers by confronting female users. Thus, you can reach the right people and avoid a situation like random use of your advertising revenue.
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